Targeting your Regional Expansion
What’s better than a free two-day seminar? Lunch with industry experts ready to help you grow your business, of course!
Our goal is to show YOU how to target your regional expansion by enhancing your marketing campaigns, using data to make informed decisions.
This is just another in a series of fantastic events put on by Georgia Southern’s Business Innovation Group (BIG). At BIG, we’re working to build an ecosystem throughout Georgia to help entrepreneurs create and accelerate their businesses. Our facilities give YOU access to university resources while fostering an environment to support a growth mindset throughout the state.
Join us at the Georgia Grown Innovation Center, located at 25 South Terrell Street, Metter, Ga. 30439 from August 3 and August 9.
We can’t wait to share our knowledge with you!
Day 1: Aug 3rd
9:30 – 10:15: Morning Session Part I
Speaker: Michelle Groover
- Creating the tactics
- Using imagery in social media posts
- Hashtags
10: 15 – 10:30: Break
10:30 – 11:15: Morning Session Part II
- Social media content calendar
- Content & accessibility with social media
- Social Media Audit
11:15 – 11:30: Question & Answer
11:30 – 12:30: Lunch
12:30 – 1:15: Afternoon session Part I
Speaker: Ben McKay
- What Data are you collecting now?
- Targeting your audience
- Interviewing vs. Focus Group vs. consultive selling
1:15 – 1:30: Break
1:30 – 2:15: Afternoon Session Part II
- Primary Research
- Secondary Data
- Research Results
2:15- 2:30: Question & Answer
Last updated: 7/12/2023