Day 2: August 9th
Executing & Tracking
9:30 – 10:15: Morning Session Part I
Speaker: Michell Groover
- Setting Realistic Goals
- Social media analytics
10: 15 – 10:30: Break
10:30 – 11:15: Morning Session Part II
- Implementing a campaign
- Monitoring a campaign
- Evaluating a campaign
11:15 – 11:30: Question & Answer
11:30 – 12:30: Lunch
12:30 – 1:15 : Roundtable Part I
Becca Creasy, Adam Tzang, Jonny Womack, Phil Klayman
- Company Introductions
1:15 – 1:30: Question & Answer
1:30 – 2:15: Roundtable Part II
- How to set a realistic regional budget (for a campaign).
- Based on your research what are your goals? (SMART)
- How is going regional — solving a problem or take advantage of an opportunity.
- What are longer term objectives in going regional?
- What tactics are you considering to achieve this objective (Many things can be considered a tactic such as a social media post/graphic, t-shirt, event, giveaway, ad, press release, newsletter, promoting/boosting a social media post.)
2:15- 2:30: Question & Answer
2:30: Closing Remarks
Last updated: 7/19/2023